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  • Writer's pictureDale Taylor

Using Video Content for Inbound Marketing on Social Media: How to Create Engaging Videos

Inbound marketing involves attracting, engaging, and delighting your audience. In today's world of social media, video content has become an important tool for inbound marketing. With the rise of platforms such as Instagram Reels, TikTok, and YouTube, video has become the go-to format for marketers seeking to increase inbound. In this blog post, we'll explore how video content can help with inbound marketing and provide tips on creating engaging videos.

Why Video Content is Vital for Inbound Marketing

Video content is an effective tool for inbound marketing. Here are a few reasons why:

It helps attract and engage your audience: With so much content available online, video stands out and can quickly capture your audience's attention. Video content is also easy to consume, making it more likely that viewers will stick around to engage with your brand.

It can generate leads and conversions: By creating video content that educates and informs your audience about your products or services, you can generate leads and increase conversions. Video can also help build trust with your audience, making them more likely to purchase from you.

It can boost your SEO: Video content can help improve your search engine rankings, especially if you optimise your videos with relevant keywords and tags.

Tips for Creating Engaging Video Content

Creating engaging video content is vital for inbound marketing success. Here are a few tips to help you get started:

Know your audience: Before creating any video content, it's important to understand your audience's interests, needs, and pain points. This will help you create content that resonates with them and encourages them to engage with your brand.

Create a compelling story: To keep your audience engaged, your video content needs to tell a compelling story that evokes emotions and inspires action.

Make it visually appealing: Video is a visual medium, so it's essential to create visually appealing content. Use high-quality graphics, footage, and animations to make your videos stand out.

Keep it short and sweet: Attention spans are short on social media, so it's important to keep your videos concise. Try to get your message across in under a minute, and avoid unnecessary filler.

Include a clear call-to-action: Whether you're promoting a product or service or trying to generate leads, make sure to include a clear call-to-action in your video content.

Optimise for SEO: To increase the visibility of your video content, optimise it with relevant keywords and tags. This will help your videos show up in search results and increase your reach.


Video content is a vital tool for inbound marketing on social media. By creating engaging and visually appealing content, you can attract, engage and delight your audience while also generating leads and increasing conversions. Use the tips provided in this blog post to create your own engaging video content and watch your inbound marketing efforts pay off.

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